Dimitry Toukhcher

Entrepeneur, tailor to the stars.

Dimitry Toukhcher is the founder of LGFG Fashion House and has designed bespoke suits for the likes of Rob Schneider, Russell Peters, Lennox Lewis, Ozzy Osbourne, Eddie Hall, Alice Cooper, and Jordan Peterson (yes, those suits).

So why did we invite him on?

We’ve invited experts of all stripes onto the show before, but never an authority on the world of fashion. Dimitry has the experience and knowledge required to break down exactly how fashion shapes culture and vice versa.

What did we talk about?

Intuitively, fashion is downstream from culture. As taboos transform and certain social restrictions relax, it’s natural that what is and isn’t considered acceptable to wear might change too. Dimitry has an alternative perspective - when fashion changes, it reflects the future, not the past.

”In the 1960s and 1970s … bespoke tailoring fell apart - everyone moved away from their father’s uniform. It wasn’t cool [anymore]; the counterculture was liberal.”

Fashion is about what’s cool. It therefore adheres to the counterculture. But the counterculture often, in time, becomes the dominant culture. Given that, we can look at what those people are wearing and predict what will subsume the dominant culture in the future. But why would someone get into the tailoring business now?

”Today’s counterculture is not liberal - it’s a renaissance. [It’s] seeking iconography, baptisms, rules … They’re looking for the restoration of a greater society, something better.”