Rory Sutherland
Marketing and advertising guru
Rory Sutherland is the Vice-Chairman of Ogilvy & Mather Group, two of the largest and most renowned advertising agencies in the world.
Rory started the behavioural insights team and spends his days applying behavioural economics and evolutionary psychology to solve problems that traditional advertising agencies haven’t been able to solve.
Tomorrow he will be sitting down with Francis and Konstantin to discuss marketing decisions of major companies such as Jaguar and Budweiser, as well as discussing the politicisation of large companies.
Comment your questions for Rory below.
How do you feel about adblockers and the effect they have?
Do you have any sense of how much the average employee of companies adopted and supported DIE? Or was the apparent adoption of DIE mostly a public relations protective ploy? Thanks.